BELLINO FINE LINENS
Bellino Fine Linens has provided exquisite luxury linens for the bed, bath, and table to the North American market since 1991 and are one of the most distinguished luxury brands in the industry.
As a Visual Designer at The Setting, I refreshed their visual brand identity, updated and managed social media content, and developed new digital content featuring influencers and hospitality partnerships.
Social Media Management
Original Logo Design:
New Design Variations:
To update and modernize Bellino's Instagram feed, we used a combination of product images, user generated content, and photos of hotel properties that partner with the brand. By choosing images with similar neutral colors, bright highlights and a slightly warm tone, the images create a visual consistency that was lacking on the page's feed beforehand.
To relaunch Bellino's blog section, we developed two series: "Andiamo!" and "Pillow Talk." The Pillow Talk series features influencers and designers, who talk about all things from self-care to travel to activism. Andiamo is the Italian word for "let's go," and the blog section is a Q & A series that explores Bellino's hospitality partners, hoteliers and properties. Each new blog post is accompanied by a carousel Instagram post and story. Read the most recent blog post here.